Our Community Salutes [OCS] is a nonprofit organization whose mission is to honor and recognize the less than 1% of high school students who enlist into the military, following graduation. We partnered with OCS to create America Salutes, a national broadcast that could utilize video and remote support, across the nation, to create an even larger reach and include the families of the enlistees, regardless of their location. 

Helm created a theme, story structure, and personal messages from students, families, veterans, active service members, and important community stakeholders across the nation, for it to become a national event of supporting and honoring our nation’s newest enlistees. Through digital marketing, storytelling videos, and Helm’s branding and content ideation, America Salutes has since picked up national broadcast spots on Comcast X1 Platform, Armed Forces Network, and additional other local stations and recruiter watch parties, and has seen a significant increase in both sustainable reach and funding.