CAMPAIGN DEVELOPMENT | VIDEO | PHOTO | PRINT | CREATIVE & CONTENT WRITING
GRAPHIC DESIGN | DIGITAL MARKETING
BLOCS: Business Leadership Organized for Catholic Schools
Campaign: Built By BLOCS
Project Goal: Build a multi-faceted campaign to increase funding and provide more scholarships for young people to attend a high-quality Catholic school within the Philadelphia area.
Project Summary
Our strategic creativity utilized print and creative content, along with scripts and storyboarding, to ensure the narrative was clear, strong, and provided opportunities for others to join the campaign with ease. Ensuring that the campaign was thought about from the smallest details to its furthest reach allowed for positive impact and feedback to flow towards BLOCS from local community members and longstanding supporters of their mission, and those new to their organization.
Our foundation with this campaign additionally contributed to the ideation and marketability of future campaigns, allowing students, schools, and donors to feel seen, cared for, and a part of the mission and vision that is daily changing the lives of students and their families for the better.
“As the Marketing Director for BLOCS (Business Leadership Organized for Catholic Schools), I have had the distinct pleasure to partner with Helm Creative Studio over the past 3 years on several creative campaigns and marquee fundraising events. Ashlee’s leadership, collaboration, creativity and digital marketing expertise have been a gamechanger for us at BLOCS. As a marketing “team” of 1, I rely heavily on our agency partners to co-create and manage our campaigns alongside me, and Ashlee and her team at Helm consistently go above and beyond to bring our mission and vision to life through their dynamic storytelling. Ashlee not only brings a professionalism to the planning process, but she approaches all she does with an infectious smile and a positivity that lights up the room. She’s a joy to work with and I’m so grateful to have her as part of our BLOCS family!”